From Google to ChatGPT: Why AI-SEO Will Define the Next Era of Search

Entrepreneurs who start showing up in AI search now will have a massive advantage later.

Just this week, in a Brainz Skool group I’m part of, we had a lively discussion about “Why AI-SEO Will Soon Be the Most Talked-About Optimization, started by Caroline Winkvist (Publisher of Brainz).” Some folks were genuinely surprised, others nodded along, saying they know they need to step up their AI-SEO game or risk getting left behind.

We swapped notes on the AI platforms we’re using and why, and one member said something that really stuck with me: “The way we show up in digital spaces is evolving, and it’s no longer enough to simply be searchable on Google.”

That got me thinking… there’s still a lot of confusion around AI and SEO, even among smart, savvy business owners. So, I went down the research rabbit hole. And what I found? Well, that’s exactly what I’m sharing with you in this article.

Welcome to the Age of AI-First Search

For nearly two decades, SEO has been synonymous with ranking on Google. Marketers obsessed over keywords, backlinks, and meta tags. But we’re standing on the edge of a massive shift: the rise of AI-driven search.